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# BYD Shark 6 Price Hike? Demand Surges Amid Tax Deadline
- URL: https://www.carexplore.com.au/byd-shark-6-price-hike-demand-surges-amid-tax-deadline/
- Published: 2025-02-20T04:50:09.000Z
- Updated: 2025-02-20T04:50:09.000Z
- Description: BYD faces pressure to hike Shark 6 ute prices as demand surges, but an impending tax change could impact sales. Will prices stay low? Find out more.
- Author: Dylan Anderson
- Tags: Car News, BYD, 2025 BYD Shark 6, BYD Shark 6

**BYD Faces Pressure to Increase Shark 6 Price in Australia**

[BYD Australia](https://www.carexplore.com.au/tag/byd/) is resisting pressure from its head office to raise the price of the highly anticipated [2025 BYD Shark 6 plug-in hybrid ute](https://www.carexplore.com.au/tag/byd-shark-6/). With 5500 orders secured before a single delivery, the [Shark 6](https://www.carexplore.com.au/404/) has quickly become one of the most in-demand utes on the market.

Are you interested in the **BYD Shark 6?**

[**Find me a deal**](#) 

× 

## **Why BYD Is Holding Off a Price Increase**

When the BYD Shark 6 launched last year, it shocked the market with its $57,900 price tag, matching mid-range diesel utes like the [Ford Ranger](https://www.carexplore.com.au/tag/ford-ranger/) and [Toyota HiLux](https://www.carexplore.com.au/tag/toyota-hilux/). This aggressive pricing undercut initial expectations of $68,000, a figure previously leaked via a government database.

David Smitherman, CEO of BYD’s Australian distributor EVDirect, acknowledged that headquarters is pushing for a price increase due to overwhelming demand.

> **“I think we're under pressure to put the price up, that's for sure,”** Smitherman said. **“But at this point, we're trying to hold that, and that's not easy—it does put pressure on the business, absolutely.”**

Despite the pressure, BYD Australia is maintaining the current pricing to maximize sales before the end of the financial year, a historically strong period for ute purchases.

![BYD Shark 6 Price Hike?](https://www.carexplore.com.au/content/images/2025/02/2025-BYD-Shark-6-8.webp)

## **Fringe Benefits Tax (FBT) Exemption Ending Soon**

Adding to the urgency for buyers, the lucrative Fringe Benefits Tax (FBT) exemption on plug-in hybrid vehicles (PHEVs) is set to end on March 31, 2025\. This tax break has been a significant driver of PHEV sales, allowing novated lease customers to save up to 50% on their vehicle purchase.

Social media forums are filled with posts from Shark 6 customers expressing concern that without the FBT exemption, the ute could become unaffordable.

**“We're working really hard to meet that demand because it's exceptionally high,”** Smitherman explained. **“I’d expect there’d be some slowdown after March 31, but we’re focused on building awareness for the Shark 6—it’s better than that.”**

Let's get you a deal on the **BYD Shark 6**

[**Find me a deal**](#) 

× 

## **Port Delays and ANCAP Rating Impact**

Complicating matters, recent port delays in early 2025 have created a backlog in vehicle arrivals, leaving some customers worried about missing the FBT deadline. The delay stems from ships being unable to return to home ports on schedule, disrupting deliveries across multiple brands.

Smitherman estimates that **around 30% of Shark 6 buyers are using a novated lease**, though he admits exact figures are unclear. He remains optimistic, pointing to an upcoming **five-star ANCAP safety rating** as a key selling point that could sustain interest beyond the FBT deadline.

💡

You'd be surprised how much you could save on a new car. [Find out more!](https://www.carexplore.com.au/buy/)

## **What’s Next for the BYD Shark 6?**

As the March 31 deadline looms, BYD is ramping up efforts to meet demand while resisting price hikes. Whether or not the Shark 6 remains at its current price post-tax-exemption remains uncertain. One thing is clear: the combination of affordability, hybrid efficiency, and market-leading features has positioned the Shark 6 as a serious disruptor in Australia’s ute market.

With interest soaring, the Shark 6 could redefine expectations for plug-in hybrid utes, challenging not just traditional diesel powerhouses like the Ford Ranger and Toyota HiLux, but also up-and-coming models like the Hyundai Santa Cruz.

## **Will the Price Hold?**

As [BYD](https://www.carexplore.com.au/tag/byd/) navigates these challenges, potential buyers should act fast to lock in their Shark 6 at the current price. Will BYD maintain its aggressive pricing strategy, or will demand force an increase? Time will tell, but for now, the Shark 6 remains the most affordable plug-in hybrid ute on the market.

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[2025 BYD Shark 6 Review: Price, Specs and RatingCarExplore Score 7.9: Explore the 2025 BYD Shark 6 with our review of price, specs, and ratings. All you need to know in one place.![](https://www.carexplore.com.au/content/images/icon/CarExplore-Favicon-960.ico)CarExploreDylan Anderson![](https://www.carexplore.com.au/content/images/thumbnail/2025-BYD-Shark-6-4-2-3.png)](https://www.carexplore.com.au/2025-byd-shark-6-review-price-specs-and-rating/)

[Explore BYD Car Reviews, Models, and Expert InsightsDiscover the latest BYD car reviews, model comparisons, and expert insights. Explore BYD’s range of innovative electric vehicles, featuring cutting-edge technology, sustainable design, and impressive performance tailored for modern driving![](https://www.carexplore.com.au/content/images/icon/CarExplore-Favicon-961.ico)CarExploreDylan Anderson![](https://www.carexplore.com.au/content/images/thumbnail/BYD-Logo-4.png)](https://www.carexplore.com.au/tag/byd/)