A new three-row luxury SUV from Chinese automaker Deepal has emerged as a direct competitor to the Volvo XC90, signaling China's growing ambition in the premium global automotive market.
The Deepal S09 combines cutting-edge electrified powertrains, avant-garde design, and advanced autonomous tech to disrupt the established European luxury SUV hierarchy.
Design & Dimensions
The S09 adopts a sleek, aerodynamic profile that blends SUV practicality with coupe-like styling.
Key design elements include:
- Lighting: Full-width LED light bars front/rear with dynamic sequencing
- Proportions: 5,050mm length (vs. XC90’s 4,950mm)
- Wheels: 22-inch aerodynamic alloys with hidden latches for flush-mounted hubcaps
- Doors: Optional powered rear suicide doors for VIP rear-seat access
| Feature | Deepal S09 | Volvo XC90 |
|---|---|---|
| Length | 5,050mm | 4,953mm |
| Wheelbase | 3,100mm | 2,984mm |
| Third-row space | 920mm legroom | 820mm legroom |
| Frunk capacity | 150L (EV model) | N/A (ICE only) |
Powertrain & Performance
Built on Deepal’s EPA1 platform (shared with parent company Changan), the S09 offers:
- BEV Version: Dual motors (425kW/740Nm), 800V architecture, 650km CLTC range
- EREV Version: 1.5L range-extender + 200kW e-motor, 1,200km total range
- Charging: 10-80% in 18 minutes via 350kW DC
The electric variants outperform Volvo’s XC90 Recharge plug-in hybrid (340kW/709Nm) in both power and efficiency metrics.
Tech & Luxury Features
Deepal’s “Smart Pod” interior concept redefines premium mobility:
- 15.6-inch rotating center screen with Huawei HarmonyOS
- AR-HUD projecting 75-inch virtual display
- Executive Lounge: Massaging rear seats with 170° recline and built-in fridge
- Autonomous Driving: Huawei ADS 3.0 system with LiDAR (L3-ready)
Market Strategy
Pricing is expected to undercut European rivals significantly:
- China: ¥350,000-¥500,000 ($70K-$100K AUD)
- Australia: $95,000-$130,000 drive-away (XC90 starts at $106,300)
Deepal plans to leverage Changan’s global production network, with right-hand-drive models slated for Australian showrooms by Q3 2026.
What We Think
The S09 represents China’s most credible assault yet on the premium SUV segment. While brand cachet remains a hurdle, its tech advantage and aggressive pricing could lure buyers from established players. However, challenges persist in meeting Euro NCAP safety standards and building service networks outside China.
